Protecting Your Personal Information Is Our Priority

1. Introduction and Scope of This Policy

This Privacy Policy is issued by b4bet on behalf of the online sports betting and casino platform operating under international licensing at b4bet.wine. This policy applies to all users who register an account, browse our website, use our services or contact our customer support team.

By registering for or using b4bet services, you agree to the collection and use of your personal information as described in this Privacy Policy. If you do not agree with any provision of this policy, we recommend that you do not continue using our platform.

This Privacy Policy should be read together with the b4bet Terms and Conditions. Should there be any conflict between this policy and other documents, this Privacy Policy shall take precedence on matters relating to personal information protection.

2. Information We Collect

In operating our services, b4bet collects various categories of information depending on how you interact with our platform. This collection is done directly from you as well as automatically through tracking technologies used on our website.

Information you provide directly:

• Full name as shown on your identity card (MyKad) or valid travel document
• Date of birth for the purpose of verifying the 21-year age requirement
• Identity card number (MyKad) or passport number
• Active email address and mobile phone number
• e-wallet account information (Touch 'n Go eWallet, Boost) or bank account details for transaction verification purposes
• Current residential address
• Identity verification documents uploaded during the Know Your Customer (KYC) process

Information collected automatically:

• IP address and general location data based on your network
• Device type, operating system and web browser used
• Records of gaming and betting activity on our platform
• Deposit and withdrawal transaction history
• Cookie data and similar tracking technologies
• Access logs and session times on your account

3. Purpose of Using Personal Information

b4bet uses collected personal information solely for legitimate, relevant and necessary purposes in operating our online betting services. We do not use your data for undisclosed purposes without obtaining consent first.

• Processing account registration and carrying out the identity verification (KYC) process
• Processing financial transactions including deposits via DuitNow, FPX, Touch 'n Go eWallet, Boost and cryptocurrency, as well as withdrawals
• Ensuring compliance with the 21-year age requirement and responsible gambling obligations
• Providing 24/7 customer support in Malay and English
• Sending communications related to accounts, transactions and service updates
• Detecting and preventing fraud, money laundering and unlawful activity
• Complying with licensing obligations and regulatory reporting requirements
• Improving the user experience and developing the platform's products
• Sending promotional information and bonus offers (subject to your communication preferences)

If you do not wish to receive marketing communications from us, you can opt out through your account settings or by contacting our customer support team.

4. Sharing Information With Third Parties

b4bet does not sell, rent or trade your personal information to any third party for their own marketing purposes. Information sharing only occurs in the following limited and specific circumstances:

Service Providers:

We work with selected service providers who assist us in operating the platform, including payment gateway providers, licensed gaming software providers, identity verification service providers and IT infrastructure providers. All these parties are bound by strict confidentiality agreements and may only use your data within the scope of services provided to b4bet.

Legal and Regulatory Requirements:

b4bet may need to disclose your personal information when required by applicable law, court order, directives from our licensing regulatory body, or in efforts to prevent financial crime and fraud.

5. Data Security Measures

The security of your personal information is a responsibility we take very seriously. b4bet implements multiple layers of technical and organisational security controls to protect your data from unauthorised access, disclosure, alteration or destruction.

• Data encryption using SSL/TLS protocols during the transfer of information between your device and our servers
• Encryption of sensitive data stored in our databases
• Role-based access controls — only authorised staff may access your personal information
• Security audits and penetration testing conducted on a regular basis
• 24/7 system monitoring to detect any suspicious activity
• Clear incident management procedures in the event of a data breach
• Regular cybersecurity training for all b4bet staff

While we take all reasonable steps, no security system can be fully guaranteed to be risk-free. We encourage you to also play your part in keeping your account secure by using a strong password and not sharing your login details with anyone.

6. Information Retention Period

b4bet retains your personal information for as long as your account is active or as long as necessary to provide services to you. After account closure, certain records may be retained for a longer period to meet legal, regulatory or dispute resolution requirements.

• Financial transaction records are retained for the minimum period set by licensing requirements
• Identity verification (KYC) documents are retained according to the period specified by applicable law
• Customer support communication logs are retained for quality control purposes
• Information related to fraud investigations or legal claims is retained until the matter is resolved

When there is no longer a legitimate need to retain your information, b4bet will securely delete or anonymise that data in accordance with our records management procedures.

7. Cross-Border Data Transfers

As a platform operating under international licensing, your data may be processed or stored on servers located outside Malaysia. Any such data transfer is carried out with adequate safeguards to ensure your personal information remains protected at an equivalent level of security.

b4bet ensures that all international data transfers comply with applicable data protection requirements, including the use of recognised transfer mechanisms and data processing agreements with all our overseas service providers.

8. Use of Cookies and Tracking Technologies

b4bet uses cookies and similar technologies such as tracking pixels and local storage to improve the user experience and analyse usage patterns on our platform. Cookies are small text files stored on your device when you visit our website.

Types of cookies we use:

• Essential Cookies — required for basic website functions such as login session verification and security. These cookies cannot be disabled.
• Functional Cookies — save your preferences such as language and display settings for a more personalised experience.
• Analytics Cookies — help us understand how users interact with the platform for continuous improvement purposes.

You can manage cookie settings through your web browser. Please note that disabling certain cookies may affect the functionality of the b4bet platform and your betting experience.

9. Updates to This Privacy Policy

b4bet reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our services, legal requirements, or industry best practices. The latest version will be published on this page with a clear update date.

For material changes, we will notify you via your registered email or through a prominent notice on our platform before the changes take effect. Continued use of b4bet services after the effective date of such changes is considered acceptance of the latest version of the Privacy Policy.